top of page
Social Media - Visual Design, Campaign Visual Language
2023-2025
Designed at
Brief + Intent
To create engaging social media posts for ground-reported stories and calendar days, highlighting ecological restoration, local governance, and the Commons.
FES’ visual language is earthy (muted colours), scientifically accurate with a focus on community.
Presented here are a few selected posts that I’m proud of, aligned with FES’s mission and vision.
Great Backyard Bird Count (2025)
This post was designed to encourage participation in this citizen science project using actual bird calls and photo cutouts of birds found in India. Post here.
Hover on the graphic to enable sound and video.
Seed Collection Calendar 2025
This series was designed to revamp the previous design language for Seed Collection Calendar. Assets were created using paper cut outs accurately representing the seeds and flora found in Central India region.
Below: Static carousel posts (few slides), reels
Haldu
Tindora
Churel
Karanj
Dhoban
Children's Day 2023
In Odisha, an intervention called TEK was initiated to reconnect children and youth with their cultural and ecological roots. As part of this, community elders conduct 'wisdom walks' and share their knowledge about forest commons. I created illustrations to depict these walks, and the post is linked here.
Design Approach - Cover Slides
At FES, cover slides are intentionally made more graphic and less text-heavy, as Meta favours such posts. This approach was adopted across social media designs. Below are a few examples of carousel cover slides.
Click on each graphic to view the post on Instagram!
Team
Copywriting by Shagun Satapathy, Sumedha Kandpal
Graphic Design, Illustration by Sakshita Patwa
bottom of page