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Icons, Visual Language (Social Media)
2025
Designed at
TerreGeneration for SEEDS India
Art Direction: Samira Gupta
Brief
Created six custom icons for SEEDS’ content pipelines, reflecting their work in building resilience to disasters and climate change. Designed dynamic social media templates with updated typography and layouts, and developed design guidelines to ensure consistency and clarity across communications.
Building the icons
Inspired by SEEDS’ people-centered approach to building disaster and climate resilience, the fingerprint was chosen as a base icon.
Below is a slide show of the process and rationale for each icon.
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Social Media Templates
To maintain consistency in online brand messaging, dynamic but simple social media templates were created.
All posts incorporate a colour scheme (and icon) according to which pipeline of content they belong in.
Systems and templates were created for posts with CTA, impact numbers, images with caption, video with subtitle, quotes.
Team
Content Pipeline organisation by Jacob Cherian
Art Direction by Samira Gupta
Icons and Templates design by Sakshita Patwa
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